Hi, I'm Sarah Mitchell — a travel writer and photographer based in London. I started this blog after spending three incredible years living and working in the United Arab Emirates, most of that time based in Dubai.
What began as a collection of notes for friends planning their first Dubai trips turned into something bigger. I realized that most travel content about Dubai falls into two categories: either glossy brochure-speak that tells you nothing useful, or budget-travel forums that skip over what makes this city genuinely special.
I wanted to create something in between — honest, detailed guides that respect your time and your wallet, whether you're staying at the Burj Al Arab or a comfortable three-star hotel in Deira.
Every article on this site is based on personal experience. I've taken every metro line, eaten at the street stalls and the Michelin restaurants, done the desert safaris (more than once), and figured out the real cost of things through trial and error. Here's what I focus on:
I only recommend places, services, and experiences I've personally used. This site contains occasional links to third-party services that I find genuinely useful for travelers. I'm not affiliated with any hotel chain, airline, or tourism board. My opinions are my own.
If you have a question about Dubai or want to share your own experience, feel free to reach out. I'm always happy to help fellow travelers navigate this extraordinary city.
Safe travels,
Sarah